RAYBERNS
ROLE: ART DIRECTOR + DESIGNER
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THE WORLD’S FASTEST CULINARY SCHOOL
CRAVING CULINARY EXPERTISE, BUT ONLY HAVE 90 SECONDS OF FREE TIME? (CONVIENTLY THE PRECISE COOKING TIME FOR A RAYBERN’S CRAFTED SANDWICH)
WE PLACED CULINARY SCHOOL POP-UPS WHERE FOODIES WERE ABUNDUNT AND TIME WAS NOT. THESE SCHOOLS HAD PARTICPANTS RUN THROUGH A CULINARY CRASH COUSE WHERE THEY TOOK A STAB AT PARTS OF MAKING A GOURMET SANDWICH FROM SCRATCH.
THE PRODUCE SECTION AT A GROCERY STORE CAN HAVE YOU FEELING DAZED AND CONFUSED. ALL GREAT STARTS, BUT DOUBT CAN START TO SET IN. WE’LL HAVE FLOOR STICKERS PLACED AROUND TO SHARE A FAMILIAR NARRATIVE AND HELP PEOPLE REMEMBER THAT COOKING IN THE MODERN ERA IS WHATEVER THEY WANT IT TO BE, INCLUDING STARTING WITH A RAYBERN’S SANDWICH.
LIKE TO KEEP TO TRADITIONAL METHODS OF COOKING? RAYBERN’S DOESN’T WANT YOU TO STOP!
WE WANT TO SEND HAND REPAIR CARE PACKAGES TO CULINARY INFLUENCERS TO REMIND THEM WHEN THEIR HANDS ARE DRYING OR THEY ACCIDENTLY CUT THEMSELVES THAT RAYBERN’S IS HERE FOR THEM TO MAKE LIFE EASIER.
THE ANTI-FOOD BLOG, FOOD BLOG
FOOD BLOGS ARE NOTORIOUS FOR TELLING RIDICULOUSLY LONG LIFE STORIES BEFORE GETTING TO THE ACTUAL INSTRUCTIONS OF THE RECIPE
RAYBERN’S DOES NOT WASTE PEOPLE’S TIME!
WE PLACED RAYBERN’S STRAIGHT-FORWARD RECIPES IN FAMOUS FOOD BLOGS (BON APPETIT, EPICURIOUS, FOOD52, NYT COOKING) TO GIVE READERS A BREAK FROM RECIPE-BLOG NOVELS AND PROVIDE A STRAIGHT-TO-THE-POINT DINNER.