UO BASKETBALL
ROLE: DIRECTOR OF ART DIRECTION
TASKED WITH ADDING FLARE TO THE MENS AND WOMENS BASKETBALL TEAMS AT UNIVERSITY OF OREGON, WE MADE A RUGGED VISUAL LANGUAGE TO EMBODY ALL THE MAGICAL MOMENTS THAT CAN’T BE REPLACTED OUTSIDE OF MATTHEW KNIGHT ARENA.
WE WANTED TO EMULATE THE MOMENTS THAT WERE IRREPLICABLE THROUGH THIS SEASON, AND WHAT BETTER WAY TO DO THAT THEN BY CREATING A MOMENT FOR FANS TO STEP INTO RIGHT BEFORE TIPOFF.
“I’VE BEEN COMING TO THESE GAMES FOR 17 YEARS AND HAVE NEVER SEEN ANYTHING LIKE THIS.”
- BB Attendee