UO BASKETBALL
ROLE: DIRECTOR OF ART DIRECTION
Tasked with adding flair to the men's and women's basketball teams at the University of Oregon, we made a rugged visual language to embody all the magical moments that can’t be replicated outside of Matthew Knight Arena.
We wanted to emulate the moments that were irreplicable through this season, and what better way to do that than by creating a moment for fans to step into right before tipoff.
“I’ve been coming to these games for 17 years and have never seen anything like this.”
- bb attendee
DESIGN + ART DIRECTION (A CROSS-DISCIPLINARY EFFORT): AINSLEY MCRAE, CASWELL REED, CHRISTINA NGUYEN, DINO RIVANO, EVERETT BIRON, JENNA PETRI, NIJEL ARANIBAR, PAYTON ALONZO
COPY: DANIEL KOVALEV, MATT MABEN, ZEVI ALTER
ACCOUNT MANAGEMENT: MCKENZIE KNUTSON, TANNER SUASSER
PROJECT MANAGEMENT: HAILEY HOWARD, CORINNA BIELEN, MICHAELA HAGEL
STRATEGY: KEEKLEY GROS, GEORGIA KARAM, JENNY BURROW, PAIGE SCHWARTZ
MEDIA: AUTUMN SOUCY, WYATT JENKERSON, LAUREN HOPPER
PRODUCTION: CHARLIE NGUYEN, RAPHAEL BAUM