WADDLE
ROLE: DESIGN + BRAND STRATEGY
WADDLE IS AN OFF-CAMPUS MEAL PLAN DESIGNED TO HELP STUDENTS EXPLORE SMALL BUSINESSES AND GIVE PARENTS OVERSIGHT ON HOW THEIR CHILD IS SPENDING THEIR FUNDS. THE BUSINESS THRIVES OFF TWO KEY FACTORS:
PARENTS
STUDENTS
RESTAURANTS
CONNECTION:
PARENTS TO STUDENTS
STUDENTS TO COMMUNITY
RESTAURANTS TO STUDENT BODY
PARENTS TO STUDENTS
STUDENTS TO COMMUNITY
RESTAURANTS TO STUDENT BODY
UNITED THROUGH FOOD