BASED IN NYC.
RAYBERNS
UO BASKETBALL
ROCKET MONEY
MICROSOFT 365
DECK DESIGN
SIDEQUESTS
HOME
RESUME
SPOTIFY
BASED IN NYC.
RAYBERNS
UO BASKETBALL
ROCKET MONEY
MICROSOFT 365
DECK DESIGN
SIDEQUESTS
HOME
RESUME
SPOTIFY
RAYBERNS
ROLE: ART DIRECTOR + DESIGNER
For too long, frozen food has been viewed as low-class, lacking nutrition, and frankly, not cooking. However, modern advancements have changed the game, making food accessible, easy, and nutrient-dense. Yet we still shame the humble goods in our freezer.
Cooking isn’t just about being able to perfectly julienne carrots or sous vide a steak. Cooking can start off with a frozen sandwich and dressing it up to be more. Cooking can be about feeding yourself and loved ones, moving forward to take on the next day. ultimately, what is cooking anyway?
The World’s Fastest Culinary School
Culinary school is a multi-year-long commitment that isn’t fit for everyone's lifestyle.
Raybern’s is here to democratize cooking by hosting the world’s fastest culinary school— a way to speed run a few basic cooking skills that give people the confidence to put a spin on the classic Raybern’s sandwiches.
The produce section at a grocery store can have you feeling dazed and confused. All great starts, but doubt can start to set in. We’ll have floor stickers placed around to share a familiar narrative and help people remember that cooking in the modern era is whatever they want it to be, including starting with a Raybern’s sandwich.
The Anti-Food Blog, Food Blog
Food blogs are notorious for telling ridiculously long life stories before getting to the actual instructions of the recipe
Raybern’s does not waste people’s time!
We placed Raybern’s straightforward recipes in famous food blogs (Bon Appétit, Epicurious, Food52, NYT Cooking) to give readers a break from recipe-blog novels and provide a straight-to-the-point dinner.
Like to keep to traditional methods of cooking? Raybern’s doesn’t want you to stop!
We want to send hand repair care packages to culinary influencers to remind them when their hands are drying or they accidentally cut themselves that Raybern’s is here for them to make life easier.