NIJEL ARANIBAR IS AN ART DIRECTOR BASED IN NYC.





UO BASKETBALL
RAYBERNS
ROCKET MONEY
MICROSOFT 365
SIDEQUESTS





















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CLIENT: ROCKET MONEY (SPEC)
ROLE: ART DIRECTOR + DESIGNER


HISTORICALLY  ONE OF THE  MOST  FRUGAL NFL PLAYERS, CHAD “OCHOCINCO” JOHNSON  COULD  CONVINCE  A BABY TO  SAVE ON MILK. WITH A STEADY STREAM OF  STORIES AND ADVICE ON HIS PODCAST, THERE’S NO STOPPING THE WAYS IN WHICH THIS MAN SAVES HIS MONEY. 

SO WHO BETTER TO BE THE FACE OF THE PEOPLE’S FINANCIAL MANAGEMENT TOOL THAN THE PENNY-PINCHING SAVANT, OCHOCINCO.




NOTIFICATIONS
ROCKET MONEY USERS KNOW THE STRIKE OF ANXIETY THAT HITS FROM SEEING YOUR WEEKLY SPENDING UPDATE. BUT HOW REFRESHING WOULD IT BE TO SEE OCHOCINCO AS YOUR VOICE OF REASON.

EVENT + CONTENT SERIES
OCHO’S PASSION FOR SAVING MONEY HAS LED HIM TO LEARN SOME NICHE SKILLS SUCH AS PAINTING NAILS AND TEACHING ZUMBA. WHAT BETTER WAY TO DEMONSTRATE THE MANY WAYS TO SAVE SOME BUCKS THEN TO HAVE HIM DEMONSTRATE HIS SKILLS SO THAT OTHERS CAN JOIN HIM ON HIS JOURNEY.