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CLIENT: University of Oregon Men’s and Women’s Basketball
ROLE: Director of Art Direction

BACKGROUND: After 6 years of working with the women's team, Oregon basketball came to us with a request…add the men's team to our 2022-23 campaign. Adding the men's team was a challenge but gave us a whole new opportunity to create a more unified look for the program.

IDEA:  Both teams are uniquely different. Each have their own styles of play and unique swagger. But, they share a common thread—one court packed with a deep-rooted fanbase. We tapped into the pride of Oregon Ducks and created a campaign that lives to strengthen and enhance the spirit, community, and lifestyle surrounding Oregon Basketball. From taking over the student union with an art wrap to shipping out coasters to bars all over the west coast, we made sure the sense of pride for Oregon Basketball couldn't be missed.








STYLE GUIDE






SOCIALS








THE MURAL










SLEEVES AND COASTERS






 














TV SPOT




















STICKERS













THE BACKCOURT BASH
The Backcourt Bash was our final push to excite and engange with our diverse fanbase before we sent off the men’s and women’s teams to the NCAA playoffs. We wanted to make the event was as accessible and inviting as possible— so we placed it just a few hundred feet away from the Ducks home court.




 
  



 












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“I've been coming to these games for 17 years and have never seen anything like this.” - BB Attendee


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TEAM
DIRECTORS: Autumn Soucy, Hailey Howard, Nijel Aranibar
ACCOUNT MANAGERS: Mackenzie Knutson, Tanner Sausser
PROJECT MANAGERS: Corinna Bielen, Michaela Hagel 
ART DIRECTORS: Caswell Reed, Christina Nguyen, Everett Biron
DESIGNERS: Ainsley McRae, Dino Rivano, Jenna Petri, Payton Alonzo
COPYWRITERS: Daniel Kovalev, Matt Maben, Zevi Alter
MEDIA PLANNERS: Lauren Hopper, Nicole Lang, Wyatt Jenkersen
PR & SOCIAL STRATEGISTS: Georgia Karam, Jenny Burrow, Paige Schwartz
PRODUCERS: Charlie Nguyen, Natalie Dulansky