CLIENT: University of Oregon Men’s and Women’s Basketball
ROLE: Director of Art Direction
BACKGROUND: After 6 years of working with the women's team, Oregon basketball came to us with a request…add the men's team to our 2022-23 campaign. Adding the men's team was a challenge but gave us a whole new opportunity to create a more unified look for the program.
IDEA: Both teams are uniquely different. Each have their own styles of play and unique swagger. But, they share a common thread—one court packed with a deep-rooted fanbase. We tapped into the pride of Oregon Ducks and created a campaign that lives to strengthen and enhance the spirit, community, and lifestyle surrounding Oregon Basketball. From taking over the student union with an art wrap to shipping out coasters to bars all over the west coast, we made sure the sense of pride for Oregon Basketball couldn't be missed.
STYLE GUIDE
SOCIALS
THE MURAL
SLEEVES AND COASTERS
TV SPOT
STICKERS
THE BACKCOURT BASH
The Backcourt Bash was our final push to excite and engange with our diverse fanbase before we sent off the men’s and women’s teams to the NCAA playoffs. We wanted to make the event was as accessible and inviting as possible— so we placed it just a few hundred feet away from the Ducks home court.
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THE BACKCOURT BASH
The Backcourt Bash was our final push to excite and engange with our diverse fanbase before we sent off the men’s and women’s teams to the NCAA playoffs. We wanted to make the event was as accessible and inviting as possible— so we placed it just a few hundred feet away from the Ducks home court.
