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CLIENT: waddle meal plan
ROLE: brand identity, brand strategy, art direction + design system


Waddle is an off-campus meal plan designed to help students explore small businesses and give parents the oversight to know how their child is spending their funds. The business thrives off two key factors:




                            support     
  
                       (parents)
                       (students)
                        (restuants) 

                                             connection

                                         (parent to student)
                                     (student to community)
                                   (restaurants to student body)



                                                                                                                                                    |
                                                                                                                                                    |
                                                                                                                                                    |
                                                                                                                                                    |
                                                                                                                                                  ︎


                                                                                                                                 united through food






DESIGN SYSTEM






logo

 



wordmark






letterform




                           










Icons





                               the W

            the waddler’s mark

                                  the fork



The W is the key signifier for waddle. It stands as a beacon of sanctuary for waddler’s seeking vetted restaurants.

The Waddler’s Mark is a symbol of exploration. It personifies the students seeking food outside the domain of campus.

The Fork is the unifying icon of waddle. It encompasses direction, utility, and connection through historic connotation and visual aesthetic.






WINDOW STICKERS











BUSINESS CARDS + LANDING PAGE








SOCIAL 








letterform serves as signifier ------------

















waddler’s mark indicates a new vendor -----




























 















----- cohesive highlight covers






 









THE WADDLER’S CLUB

For those interested in taking gaining bigger deals and exclusive invites to events, waddler’s have the oppurtunity to join the waddler’s club: an exclusive community-driven subscription with a merch pack to welcome new members.