NIJEL ARANIBAR IS AN ART DIRECTOR BASED IN NYC.





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WADDLE
ROLE: DESIGN + BRAND STRATEGY


WADDLE IS AN OFF-CAMPUS MEAL PLAN DESIGNED TO HELP STUDENTS EXPLORE SMALL BUSINESSES AND GIVE PARENTS OVERSIGHT ON HOW THEIR CHILD IS SPENDING THEIR FUNDS. THE BUSINESS THRIVES OFF TWO KEY FACTORS:    


SUPPORT:

PARENTS
STUDENTS
RESTAURANTS  

CONNECTION:

PARENTS TO STUDENTS
STUDENTS TO COMMUNITY
RESTAURANTS TO STUDENT BODY



UNITED THROUGH FOOD